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All Marketplaces · Quick Status
📌 Key Points — Review Every Session
Go through each category systematically
💰PPC Efficiency
ACOS Target — Below 20% = healthy. 20-30% = watch. Above 30% = cut bids now.
TACOS Target — Below 15% = efficient. Above 25% = ads eating organic profit.
CPC Trend — Rising CPC = competitor entered. Compare last 4 weeks.
ROAS — Below 3× = likely unprofitable. Scale only above 4×.
📈Sales Performance
WoW Revenue — Week-over-week growth. Declining 2 weeks = action needed.
Organic vs PPC — Healthy: 50%+ organic. Heavy PPC = vulnerability.
Order Velocity — Daily orders accelerating or slowing down?
Conversion — More clicks, same orders = listing problem (images/copy/price).
📦Inventory Health
Days of Stock (KPI) — Below 14d = urgent reorder. Below 30d = place order.
Stockout Detection — Zero-revenue rows in data = out-of-stock period.
Overstock Risk — KPI > 60 days + slow sales = FBA storage fees rising.
Reorder Lead Time — Manufacture + ship + customs. Reorder at 45d remaining.
🌍Market Comparison
CA vs US — CA ACOS typically 10-20% higher due to smaller search volume.
Market Growth — Is one market growing while another shrinks? Shift budget.
Currency — CAD/GBP/EUR moves affect real profitability. Check monthly.
Competitor Entry — Sudden ACOS spike = new competitor. Check BSR.
🎯Model Performance
Best This Week — Which model has lowest ACOS + highest ROAS? Increase budget.
Dying Models — Zero orders + high spend for 2+ weeks = pause or restructure.
Budget Reallocation — Move $ from worst ACOS model to best ROAS model.
New Models — Allow 4-6 weeks before judging. ACOS will be high initially.
⚡Immediate Actions
Pause Rule — ACOS > 60% for 14 days → pause that keyword/campaign.
Bid Adjustment — ACOS 10% above target → reduce bids 15-20% this week.
Budget Hit — If daily cap reached before midnight → increase daily budget.
Price Check — Click rate dropped? Check if competitor lowered price vs yours.
Sales Analytics · All Data
Total Sales by ModelStacked · 7-Day
Avg ACOS by ModelColor-coded thresholds
TACOS TrendAll Models · 7d