Amazon PPC
Analytics Platform
WFC1 · WFC7 · WFC8 · WFC10 · WFC12 · WFC13 · WFC14
US · CA · UK · DE · FR · IT · ES
Access required:
• Google Sheets (read your PPC data)
• Google Drive (list your report files)
✓ Read-only · No data is modified
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Daily Sales Review
PPC Performance · Sales Analysis · Action Items
All Marketplaces · Quick Status
📌 Key Points to Review in Every Meeting
Systematic checklist — go through each category every session
💰 PPC Efficiency
ACOS Target — Is ACOS below 20%? Above 30% is critical. Check per model.
TACOS Target — Below 15% = healthy. Above 25% = ads eating organic profit.
CPC Trend — Is cost-per-click rising? Compare to 4-week average.
ROAS — Return on Ad Spend. Below 3× = unprofitable at most margins.
Impression Share — Are we losing visibility on key terms?
📈 Sales Performance
Revenue Trend — Week-over-week and month-over-month growth rate.
Organic vs PPC Split — Healthy ratio: 50%+ organic. Heavy PPC = risk.
Orders/Day Velocity — Is daily order rate accelerating or slowing?
Conversion Rate — More clicks but same orders = listing problem.
Best Seller Rank — Monitor BSR in category; correlates with organic sales.
📦 Inventory Health
Days of Stock — KPI column = inventory ÷ daily orders. Below 14d = urgent reorder.
Reorder Lead Time — Factor in shipping + customs. Reorder at 30d remaining.
Stockout Risk — If inventory=0 rows appear, sales stop. Zero rows in data = out of stock period.
Overstock Risk — KPI > 60 days with low sales = storage fees mounting.
Stranded Inventory — Check Seller Central for listings not active but inventory held.
🌍 Marketplace Comparison
CA vs US Benchmark — CA ACOS typically 15-25% higher due to smaller market.
Market Share Shift — Is one market growing while another shrinks?
Currency Impact — CAD/GBP/EUR fluctuations affect real profitability.
Seasonal Patterns — Each market has different peak seasons. Q4 CA ≠ Q4 DE.
Competitor Activity — Sudden ACOS spike often means new competitor entered.
🎯 Model Performance
Top Performer — Which model has lowest ACOS + highest ROAS this week?
Dying Models — Zero orders + high spend = pause or restructure campaign.
Budget Allocation — Shift budget from poor ACOS models to top performers.
New vs Established — New models need 4-6 weeks to optimise. Don't kill early.
Review Score Impact — Models dropping below 4★ see conversion fall → higher ACOS.
⚡ Immediate Actions
Pause Rule — Any keyword with ACOS > 60% for 2 weeks straight → pause it.
Bid Adjustment — If ACOS > target by 10%, reduce bids by 15-20% this week.
Negative Keywords — Add wasteful search terms as negatives weekly.
Budget Cap Hit — If budget cap reached before midnight, increase daily budget.
Price vs Competitor — If click rate drops, check if competitor lowered price.
Sales Analytics · All Data
Total Sales Trend7-Day Periods
ACOS by ModelAvg · Color-coded
Organic % TrendBy Model · 7d
TACOS ComparisonAll Models