CA Marketplace · All Models
WFC1 · WFC7 · WFC8 · WFC10 · WFC12 · WFC13 · WFC14 · WHK · WBT · Unified Master Table
Models
Period
Date Range
Model Performance Scorecards
Total Sales by ModelStacked · Weekly
ACOS by ModelAvg per period
PPC Spend DistributionDoughnut
TACOS TrendAll models · 7d
Organic Share %by Model
Model
Metric
Period
Date
Sort
Tools
Trend7-Day
DistributionBar
ACOS vs SalesScatter
Spend vs RevenueLast 8 Periods
Organic %Share of Total
Forecast
Linear Regression · 4 Weeks Based on — data points
Compare Models
Metric
Period
ACOS ComparisonAll Models · 7-Day
Average ACOS RankingLower = Better
Total Sales ComparisonBy Model
ROAS ComparisonPPC Sales ÷ Spend
Model Leaderboard
Problems & Alerts Log
Parsed from Problems sheet · TACOS spikes · KPI-ORDERS gaps
Models
Period
Date
Master Table · All Models
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Model Date Range Days PPC Spend PPC Sales Total Sales CPC ACOS% TACOS% Organic PPC% Inv.
Unified Schema · All WFC Models
One master table. Each row has a MODEL column (WFC1–WFC14, WHK, WBT). All sheets share the same 12-column schema. Delimiter: comma or tab. ACOS/TACOS normalised on load (% suffix stripped; ratios <2 converted to %). Separator rows (-/--/---) and blank rows skipped. Monthly summaries detected by DAYS = month name.
MODEL
String · WFC1/WFC7…
Product identifier. Added as first column in master table. Enables cross-model filtering.
DATE_RANGE
DD.MM.YYYY_DD.MM.YYYY
Start and end date joined by underscore. Parsed into dateFrom/dateTo + startTs/endTs.
PPC_SPEND
Currency
Total ad spend. Stored as float after stripping $.
PPC_SALES
Currency
Revenue from PPC-attributed orders.
PPC_ORDERS
Integer
Number of PPC-driven orders.
TOTAL_SALES
Currency
All revenue (PPC + organic).
TOTAL_ORDERS
Integer
All orders. Used for KPI = INVENTORY÷(TOTAL_ORDERS/DAYS).
CPC
Currency
Avg cost per click. Stored directly from sheet (PPC_SPEND÷CLICKS when CLICKS available).
ACOS
% — normalised
PPC_SPEND÷PPC_SALES×100. % suffix stripped; ratios converted to percentage on parse.
TACOS
% — normalised
PPC_SPEND÷TOTAL_SALES×100. Same normalisation as ACOS.
INVENTORY
Integer · optional
FBA units remaining. May be null.
KPI
Integer · optional
Inventory days: INVENTORY÷(TOTAL_ORDERS/DAYS). Product-specific.
DAYS
Integer OR Month name
Period window (5/7/17/28/30/31). Month name = monthly summary row.
ORGANIC_SALES ✦
Calculated
= TOTAL_SALES − PPC_SALES. Derived field, not in source.
PPC_SHARE ✦
Calculated · ratio
= PPC_SALES ÷ TOTAL_SALES. Proportion of revenue from ads.
MONTHLY ROW
DAYS=month name. Purple in table. Aggregated totals for the month.
7-DAY PERIOD
Primary rolling window from Oct 2025. Best for trend analysis.
5-DAY PERIOD
Mon–Fri business week. Paired with 7-day row.
PROBLEMS SHEET
Cross-model QC log. Tracks TACOS spikes & KPI-ORDERS gaps per 5d period.
Model Registry